Marketing Experience

1. Ya no funciona la metáfora del embudo
2. Puntos de Contacto
3. Inbound Marketing
4. Debemos conocer el  CDJ consumer decision journey
5. No sólo de Medios de Comunicación vive el Marketing
6. ¿Qué debemos hacer? 7.Por qué nuestros clientes no nos compran
7. El poder de las recomendaciones
8. El cliente no es siempre quién nos compra
9. Generación de contenidos
10. Puntos de Contacto Digitales

Acerca del Ponente Ricardo Pazos

Expert in strategy, marketing and communication, SAP certificate in the financial and controlling area, with more than 15 years of experience in consulting companies such as Accenture that have allowed me to work on exciting projects for Vodafone, Banco Santander, Repsol, Aon, Telecinco, Sage , Sap …
My greatest strength is the passion in my work and my strategic vision, always oriented to the maximization of the results and customer satisfaction.

Achievements
– More than 1,000 conferences on strategy, marketing, communication, technology, human resources … as one of my main functions in the communication department of the Prisa Group, the most important media in Spanish. Other companies with Sage invite me as a speaker at their events.
– Training the Group Prisa sales force formed by approximately 200 in marketing and sales, paying special attention to their motivation, designing tools to monitor advertising campaigns, supporting their job. Increasing sales results by 15%, through the visibility of the advertising results
– I have published several articles on people management, technology and marketing trends in Interban or Foro Esine. In this last magazine an article called “marketing trends for 2020” has been published recently.